What it is: An award-winning, smart flat iron that provides long-lasting styling results with 75 percent more shine, 2x more color protection, and no extreme heat damage.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine

- Straightening and Smoothing

- Color Fading

Key Benefits: 

- Versatile styling to create any hair look — ideal for all hair styles and lengths.

- Ultra-zone predictive technology that predict your hair's needs

- Leaves hair 70% stronger with 75% more shine and 2x color protection.

What Else You Need to Know: Platinum+ is a flat iron and hair tool that uses ultra-zone predictive technology which responds to your hair and motion to control heat consistently across the ceramic plates. This hair tool is preset at 365°F for optimum temperature to deliver personalized hair results. It has universal voltage.

Clinical Results: In a test comparing the Platinum+ Styler with a styler working at 440°F, results showed:

- Sleeker, smoother, and healthier looking hair

- 70% stronger hair

- Two times more color protection