What it is: A long-lasting liquid lipstick that provides instant shine and has highly pigmented color that stays on when everything else comes off. Must shake to activate.

Formulation Type: Liquid Lipstick

Ingredient Callouts: It is also vegan and cruelty-free.

What Else You Need to Know: Shake, Set and Bond with 12 intense shades. Lip Bond gives one-swipe color with comfort that won't quit. Each red, neutral and bold shade has a shiny, glossy finish - no flaking or break ups. Transfer-proof, smudge-proof, and food + water resistant to withstand any vice. Vegan formula. Cruelty-Free.

Whether you're looking for an intense red shade (like Unbreakable), a classic nude (like Safe Word), or a bold purple lip (No Restraints), new Vice Lip Bond is the perfectly pigmented, long-lasting and lightweight lipstick for you.

Research Results:

In a consumer study of 109 participants:

-94% said it gave full color intensity

-89% said it felt lightweight

-86% saw long-lasting performance"