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    "id": "P378713",
    "productName": "Air 1600W Professional Hair Dryer",
    "productType": "standard",
    "brand": null,
    "price": {
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        "value": 239,
        "currency": "USD",
        "formatted": "$239.00",
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          "alt": "Air 1600W Professional Hair Dryer",
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          "index": "0",
          "title": "Air 1600W Professional Hair Dryer",
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          "index": "0",
          "title": "Air 1600W Professional Hair Dryer",
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    "longDescription": "<b>What it is: </b>A professional performance hair dryer with a salon-strength motor for fast drying, plus ionic technology for a salon-style finish in half the time.<br><br><b>Hair Type:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Texture:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Frizz<br>- Shine<br>- Straightening and Smoothing<br><br><b>Key Benefits: <br></b>- Smoother and shinier salon-style finish<br>- Ionic technology reduces frizz and flyaways<br>- Salon-strength motor for fast drying<br><br><b>What Else You Need to Know:</b> ghd’s Air 1600W Professional Hair Dryer features a powerful 1600W AC motor for reduced frizz and a salon-worthy finish in half the time. The advanced ionic technology reduces frizz and provides smoother, shinier hair. This dryer includes variable power and temperature controls to easily adjust to your hair type and style.<br><br><b>Clinical Results:</b> In a test comparing to regular consumer hair dryers, results showed:<br>-The ghd hair dryer provides a salon finish in half the time",
    "shortDescription": "<b>What it is: </b>A professional performance hair dryer with a salon-strength motor for fast drying, plus ionic technology for a salon-style finish in half the time.<br><br><b>Hair Type:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Texture:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Frizz<br>- Shine<br>- Straightening and Smoothing<br><br><b>Key Benefits: <br></b>- Smoother and shinier salon-style finish<br>- Ionic technology reduces frizz and flyaways<br>- Salon-strength motor for fast drying<br><br><b>What Else You Need to Know:</b> ghd’s Air 1600W Professional Hair Dryer features a powerful 1600W AC motor for reduced frizz and a salon-worthy finish in half the time. The advanced ionic technology reduces frizz and provides smoother, shinier",
    "rating": 4.8,
    "promotions": null,
    "attributes": null,
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  "closeButtonText": "Close Quickview Dialog",
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}