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    "productName": "Perfect hair Day (PhD) Dry Shampoo",
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    "longDescription": "<p><strong>What it is:</strong> The #1 dry shampoo brand*. A dry shampoo that actually cleans hair by absorbing oil, sweat, and odor while also adding body and texture.</p><p>*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, January–December 2022</p><p><br></p><p><strong>Hair Type:</strong> Straight, Wavy, Curly, and Coily</p><p><br></p><p><strong>Hair Texture:</strong> Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Concerns:</strong></p><p>- Oiliness</p><p>- Color Safe</p><p><br></p><p><strong>Key Benefits: </strong></p><p>- Absorbs oil, sweat, and odor</p><p>- Actually cleans hair</p><p>- Delivers a fresh, time-release scent</p><p><br></p><p><strong>Highlighted Ingredients:</strong></p><p>- Fast-Absorbing Powders: Blend of starch and a microporous mineral blend absorbs excess sweat and oil.</p><p>- Powder Removal Active: Reduced particle adhesion to remove the powders and any visible residue.</p><p>- Odor Neutralizers: Create freshness.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> This bestselling dry shampoo is loved for good reason: the brilliantly engineered formula uses fast absorbing powders to soak up and remove dirt and oil, providing targeted delivery where you need it most. Hair is left looking, feeling, and smelling clean but with added texture and body.</p><p><br></p><p><strong>Clinical Results:</strong> In a concept and use test of 200 people:</p><p>- 9 in 10 users agree PhD Dry Shampoo keeps hair clean between shampoos</p><p>- 8 in 10 users say PhD Dry Shampoo is better than other dry shampoos</p><p>- The same majority of non-users agree PhD Dry Shampoo is the next best thing to washing</p><br><br><br><br>Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more <a title=\"https://www.sephora.com/beauty/clean-planet-aware\" href=\"https://www.sephora.com/beauty/clean-planet-aware\">here</a>.",
    "shortDescription": "<p><strong>What it is:</strong> The #1 dry shampoo brand*. A dry shampoo that actually cleans hair by absorbing oil, sweat, and odor while also adding body and texture.</p><p>*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, January–December 2022</p><p><br></p><p><strong>Hair Type:</strong> Straight, Wavy, Curly, and Coily</p><p><br></p><p><strong>Hair Texture:</strong> Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Concerns:</strong></p><p>- Oiliness</p><p>- Color Safe</p><p><br></p><p><strong>Key Benefits: </strong></p><p>- Absorbs oil, sweat, and odor</p><p>- Actually cleans hair</p><p>- Delivers a fresh, time-release scent</p>",
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