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    "productName": "CAVIAR Anti-Aging® Multiplying Volume Shampoo",
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          "title": "CAVIAR Anti-Aging® Multiplying Volume Shampoo",
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          "title": "CAVIAR Anti-Aging® Multiplying Volume Shampoo",
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    "longDescription": "<b>What it is:</b>\n<br> A sulfate-free cleanser that builds thickness and volume, protects color, and improves the overall appearance of fine, thin hair.\n<br>\n<br><b>What it is formulated to do:</b>\n<br>This gentle shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness.\n<br>\n<br><b>What it is formulated WITHOUT:</b>\n<br>- Parabens\n<br>- Sulfates\n<br>- Phthalates\n<br>\n<br><b>What else you need to know:</b>\n<br> This product is also free of synthetic color, DEA/TEA,  and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair. \n<br>\n<br><b>Research results:</b>\n<br>In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks:\n<br>- 89% said the more they used, the more their hair looked multiplied\n",
    "shortDescription": "<b>What it is:</b>\n<br> A sulfate-free cleanser that builds thickness and volume, protects color, and improves the overall appearance of fine, thin hair.\n<br>\n<br><b>What it is formulated to do:</b>\n<br>This gentle shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness.\n",
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