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    "longDescription": "<p><strong>Which hair texture is it good for?</strong></p><p>✔ Straight</p><p>✔ Wavy</p><p>✔ Curly</p><p>✔ Coiled</p><p>✔ Tightly Coiled</p><p><br></p><p><strong>What it is:</strong></p><p>An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.</p><p><br></p><p><strong>Key benefits:</strong></p><p>- Restores moisture</p><p>- Creates vibrancy</p><p>- Prevents future damage</p><p><br></p><p><strong>If you want to know more…</strong></p><p>Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.</p><p><br></p><p>This product is an <em>Allure</em> Reader’s Choice award winner.</p><p><br></p><p><strong>What else you need to know:</strong></p><p>This product is free of silicones, DEA, and artificial dyes. It is vegan, cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.</p><p><br></p><p><strong>Clinical Results:</strong> According to studies:</p><p>- Proven to strengthen hair up to 2 times after three uses</p><p>- Scientifically proven to decrease hair breakage after two uses</p><p><br></p><p><br></p><p><strong></strong><br>Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title=\"https://www.sephora.com/beauty/clean-planet-aware\" href=\"https://www.sephora.com/beauty/clean-planet-aware\">here</a>.</p>",
    "shortDescription": "<b>What it is: </b>A nourishing conditioner that seals in moisture to boost hydration, minimize frizz, and enhance the definition of waves, curls, and coils.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns: <br></b>- Curl-Enhancing<br>- Dryness<br>- Frizz<br><br><b>Key Benefits: <br></b>- Moisturizes parched waves, curls, and coils<br>- Defines the curl pattern and minimizes frizz<br>- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex®<br><br><b>Highlighted Ingredients:<br></b>- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture.",
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