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    "productName": "Superfoods Matcha + Apple Replenishing Shampoo",
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    "longDescription": "<b>What it is: </b>A green-juice-inspired, sulfate-free shampoo packed with vitamins, minerals, and nutrients to quench parched, dull strands and support healthy hair.<br><br><b>Hair Type:</b> Straight, Wavy, and Curly<br><br><b>Hair Texture:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns: <br></b>- Dryness<br>- Shine<br>- Color Safe <br><br><b>Key Benefits: <br></b>- Provides a hydrating cleanse<br>- Enriched with vitamins and minerals to support hair and scalp health <br>- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that supports healthy hair <br><br><b>Formulation:</b> Liquid<br><br><b>Highlighted Ingredients:<br></b>- Matcha: Protects against environmental damage with a rich concentration of antioxidants. <br>- Spinach: Contains potent levels of potassium, calcium, iron, and magnesium—all of which are essential for hair and scalp health. <br>- Apple: Supports scalp health with a rich concentration of the natural compound procyanidin. <br><br><b>Ingredient Callouts:</b> This product is vegan, cruelty-free, and gluten-free.<br><br><b>What Else You Need to Know:</b> Featuring 98 percent naturally derived ingredients, this replenishing shampoo harnesses the power of fruit and vegetable fatty acids, vitamins, and minerals to enrich dull, parched strands and support the health of your hair and scalp.<br><br>This product is an Allure Best of Beauty award winner.<p><br><br><b>Clean at Sephora<br></b>Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more <a title=\"https://www.sephora.com/beauty/clean-planet-aware\" href=\"https://www.sephora.com/beauty/clean-planet-aware\">here</a>.<br>",
    "shortDescription": "<b>What it is: </b>A green-juice-inspired, sulfate-free shampoo packed with vitamins, minerals, and nutrients to quench parched, dull strands and support healthy hair.<br><br><b>Hair Type:</b> Straight, Wavy, and Curly<br><br><b>Hair Texture:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns: <br></b>- Dryness<br>- Shine<br>- Color Safe <br><br><b>Key Benefits: <br></b>- Provides a hydrating cleanse<br>- Enriched with vitamins and minerals to support hair and scalp health <br>- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that supports healthy hair <br><br><b>Formulation:</b> Liquid<br>",
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