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    "shortDescription": "<b>What it is: </b>A dual-purpose iron allows you to quickly style even the thickest hair into super-sleek straight looks or add a bit of wave or curl.<br><br><b>Key Benefits: </b> Smooths and Straightens, Shine, and Color Safe <br><br><b>What Else You Need to Know: </b> The Tress Press Straightening Iron features titanium technology to seal the cuticle for less frizz and added shine, and infrared technology which heats hair from the inside out to help maintain healthy locks. It has digitally-controlled heat up 450°Fand a rounded edge for loose curls and waves.  This straightening iron also features a 60-minute automatic safety shut off and a guaranteed two-year limited warranty.",
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