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    "productName": "Genesis Heat Protecting Leave-In Treatment for Weakened Hair",
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    "longDescription": "<p><strong>What it is: </strong>A heat-protectant leave-in spray that strengthens hair and helps to prevent split ends, while providing up to 24 hours of frizz protection.</p><p><br><strong>Hair Type: </strong>Fine, Medium, and Thick<br><br><strong>Hair Texture: </strong>Straight, Wavy, and Curly<br><br><strong>Hair Concerns:<br></strong>- Heat Protection<br>- Damage/Split Ends/Breakage<br>- Frizz<br><br><strong>Key Benefits: </strong> </p><p>- Protects Against Heat Styling </p><p>- Delivers Up to 24 Hours of Frizz Protection </p><p>- Strengthens Hair Weakened from Brushing and Over-Styling </p><p><br></p><p><strong>Highlighted Ingredients:</strong> Edelweiss Native Cells and Ginger Root.</p><p><br></p><p><strong>Ingredient Callouts</strong>: Free of sulfates SLS & SLES. </p><p><br></p><p><strong>What Else You Need to Know</strong>: A primary contributor to hair fall, breakage occurs when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This leave-in spray protects against heat up to 450 °F and strengthens weakened hair. It provides 24 hours of frizz protection, even in humid conditions, and helps to prevent split ends. It’s recommended by stylists as the perfect addition to any healthy hair care routine, and it delivers long-lasting frizz protection.</p><p><br></p><p><strong>Fragrance Description</strong>: The bright, invigorating scent unfolds with top notes of bergamot zest, cedrat, and lime; base notes of basil, bergamot flower, and rose; and base notes of vetiver, musk, and tonka bean.</p><p> <strong> </strong></p><p><strong>Clinical Results</strong>: In a controlled study, vs. a non-conditioning shampoo, results showed: </p><p>- 99% less hair fall due to breakage </p><p>- 88% of hair was smoother, more conditioned </p><p>- 24-hour protection against frizz</p>",
    "shortDescription": "<p><strong>What it is: </strong>A heat-protectant leave-in spray that strengthens hair and helps to prevent split ends, while providing up to 24 hours of frizz protection.</p><p><span style=\"color: var(--attrpanel-color-text, #1a2028); background-color: var(--palette-white, #ffffff);\"></span><span style=\"color: var(--attrpanel-color-text, #1a2028); background-color: var(--palette-white, #ffffff);\"><span></span></span><br><strong>Hair Type: </strong>Fine, Medium, and Thick<br><br><strong>Hair Texture: </strong>Straight, Wavy, and Curly</p><p><br></p>",
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