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    "productName": "No. 0 Intensive Bond Building Hair Treatment for Deep Repair & Strengthening",
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    "longDescription": "<p><strong>What it is: </strong>Infused with bond-building technology, this intensive treatment primes hair for No. 3 Hair Repair Perfector (sold separately) to deeply repair, strengthen, and protect hair integrity.</p><p><br></p><p><strong>Hair Type: </strong>Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Texture: </strong>Coily, Curly, Straight, and Wavy</p><p><br></p><p><strong>Hair Concerns: </strong></p><p >- Heat Protection</p><p>- Shine</p><p>- Damage, Split Ends, and Breakage</p><p><br></p><p><strong>Key Benefits: </strong></p><p>- Primes hair to intensify benefits of No. 3 Hair Perfector (sold separately).</p><p>- Strengthens weakened bonds deep within the hair strand.</p><p>- Repairs hair from chemical, thermal, mechanical, and environmental damage.</p><p><br></p><p><strong>Highlighted Ingredients:</strong></p><p>- Bis-Aminopropyl Diglycol Dimaleate: Rebuilds broken and weakened bonds.</p><p><br></p><p><strong>Ingredient Callouts:</strong> This product is vegan, cruelty-free, and gluten-free.</p><p><br></p><p><strong>What Else You Need to Know: </strong>Use as the first step in a two-part at-home system with No. 3 Hair Perfector (sold separately) to strengthen and repair all types of damaged hair. No. 0 Intensive Bond Building Hair Treatment contains the highest concentration of the patented bond building technology of any Olaplex at home product. Olaplex products feature first-of-their-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal, and mechanical damage to the hair. This formula is made to work with every hair type, providing real, structural repair that works from within.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.</p>",
    "shortDescription": "<p><strong>What it is: </strong>Infused with bond-building technology, this intensive treatment primes hair for No. 3 Hair Repair Perfector (sold separately) to deeply repair, strengthen, and protect hair integrity.</p><p><br></p><p><strong>Hair Type: </strong>Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Texture: </strong>Coily, Curly, Straight, and Wavy</p><p><br></p><p><strong>Hair Concerns: </strong></p><p >- Heat Protection</p><p>- Shine</p><p>- Damage, Split Ends, and Breakage</p><p><br></p>",
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