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    "productName": "Gold Lust Dry Shampoo",
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    "longDescription": "<b>What it is: </b>A transformative dry shampoo that quickly cleanses, prevents damage, and extends blowouts, leaving hair looking, smelling, and feeling fresh.  <br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Dryness <br>- Shine <br>- Damage, Split Ends, and Breakage <br>- Damage, Split Ends, and Breakage<br>- UV Protection <br><br><b>Key Benefits: <br></b>- Absorbs dirt and oil on contact <br>- Nourishes and fortifies damaged hair<br>- Extends blowouts and styles  <br><br><b>Highlighted Ingredients:<br></b>- Translucent Starch Blend: Quickly absorbs dirt, oil, impurities, and product buildup.<br>- Fragrance-Retention Technology: Prolongs Oribe’s signature scent so it lasts throughout the day.<br>- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.<br><br><b>What Else You Need to Know:</b> For hair in need of a quick clean, this ultra-light dry shampoo absorbs product buildup, excess oil, and impurities in between washes. It restores strength and softness, leaving hair lightly scented and full of body and movement—without added texture, grip, or weight.  <br><br>All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.<br><br><b>Fragrance Description:</b> Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.",
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