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    "productName": "Run-Through Detangling Hair Primer",
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    "longDescription": "<b>What it is: </b>A lightweight primer that detangles, protects against heat, and deeply hydrates for silky-smooth, incredibly touchable hair.  <br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Coily, Curly, Straight, and Wavy <br><br><b>Hair Concerns:<br></b>- Dryness<br>- Heat Protection<br>- Shine <br><br><b>Key Benefits: <br></b>- Quickly detangles unruly knots <br>- Conditions, hydrates, and softens hair<br>- Seals the hair cuticle to boost shine  <br><br><b>Highlighted Ingredients:<br></b>- Detangling Oil Blend (Pomegranate, Apricot, and Coconut): Smooths the hair cuticle and separates strands for effortless combing.<br>- Amino Acid Complex: Repairs hair’s inner cortex to prime it for styling.<br>- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.<br><br><b>What Else You Need to Know:</b> Get gratifying style fast with this hydrating primer and detangler that smooths the cuticle to separate strands, leaving hair silky soft and easy to comb. Enriched with amino acids and oils, it preps hair for styling, protecting against damage caused by heat and pesky knots.<br><br>All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.<br><br><b>Fragrance Description: </b>Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.",
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