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    "productName": "Serene Scalp Thickening Hair Treatment Spray",
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    "longDescription": "<b>What it is: </b>A powerful formula for thinning hair that helps strands look and feel fuller, thicker, and healthier.<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Thinning <br>- Dryness <br>- Color Safe<br><br><b>Key Benefits: <br></b>- Promotes thicker-, denser-looking strands<br>- Addresses hair fall <br>- Provides antioxidant protection<br><br><b>Highlighted Ingredients:<br></b>- Capixyl™ (Biomimetic Peptide and Red Clover Extract): Conditions the scalp to promote visibly fuller, thicker, healthier hair.<br>- Pea Sprout Extract: Delivers phytonutrients, replenishes brittle hair, and addresses hair fall caused by breakage.<br>- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.<b><br></b><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. <br><br><b>What Else You Need to Know:</b> Thicker-looking hair is at your fingertips. This powerful spray is shown to leave strands looking and feeling fuller. Featuring an innovative peptide complex, it visibly plumps hair at the roots while creating denser-looking strands.<br><br>All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.<br><br><b>Clinical Results:</b> In a 90-day consumer-panel survey of 102 consumers, after 2 months:<br>- 86% said their thinning hair looks thicker<br><br>After 3 months: <br>- More than 8 in 10 said their hair felt significantly fuller",
    "shortDescription": "<b>What it is: </b>A powerful formula for thinning hair that helps strands look and feel fuller, thicker, and healthier.<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Thinning <br>- Dryness <br>- Color Safe<br><br><b>Key Benefits: <br></b>- Promotes thicker-, denser-looking strands<br>- Addresses hair fall <br>- Provides antioxidant protection",
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