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    "productName": "Curl Wow COCO-MOTION Lubricating Conditioner",
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    "longDescription": "<b>What it is: </b>A conditioner that restores fluidity and elasticity to dry, dehydrated, brittle curls and improves the texture, bounce, and elasticity.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl-Enhancing <br>- Flaky/Dry Scalp <br>- Color Safe<br><br><b>Key Benefits: <br></b>- Renews elasticity and fluidity<br>- No weight or greasy feel<br>- Moisturizes deep within curls<br><br><b>Highlighted Ingredients:<br></b>- Coconut Oil and Marula Oil: Lubricates and moisturizes curls.<br>- Profaxil 18 Complex: Moisturizes, lubricates, and strengthens deep inside curls and out.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.<br><br><b>What Else You Need to Know:</b> The Curl Wow COCO-MOTION Lubricating Conditioner contains coconut oil, marula oil, plus proprietary Profaxil 18 complex, which lubricates and moisturizes curly hair’s internal protein chains. After use, curls regain bounce, stretch, elasticity, and fluidity. This conditioner is also weightless and non-greasy.",
    "shortDescription": "<b>What it is: </b>A conditioner that restores fluidity and elasticity to dry, dehydrated, brittle curls and improves the texture, bounce, and elasticity.<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Texture:</b> Wavy, Curly, and Coily<br><br><b>Hair Concerns:<br></b>- Curl-Enhancing <br>- Flaky/Dry Scalp <br>- Color Safe",
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