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    "productName": "Soft Pinch Tinted Lip Oil Stain",
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          "alt": "Soft Pinch Tinted Lip Oil Stain",
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          "title": "Soft Pinch Tinted Lip Oil Stain",
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    "longDescription": "<b>What it is: </b>An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day. <b><br></b><b><br>Formulation Type: </b>Lip Stain<br><br><b>Benefits: </b>Long-wearing<br><b><br>Highlighted Ingredients: <br></b>- Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration.<br>- Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.<br><br><b>What Else You Need to Know:</b> This tinted lip oil treats lips to the most comfortable, buildable kiss of color and shine. Lips stay smooth and nourished all day while looking fuller and healthier. Never sticky, it loves to be layered—apply one swipe for a slick wash of color, or layer for a bold, juicy pop.<br><br><b>Clinical Results:</b> In an independent consumer study of 57 people: <br>- 100% said lips look smooth and healthy with improved texture <br>- 100% said lips feel moisturized and comfortable all day <br>- 100% said it feels lightweight and refreshing without any stickiness",
    "shortDescription": "<b>What it is: </b>An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day. <b><br></b><b><br>Formulation Type: </b>Lip Stain<br><br><b>Benefits: </b>Long-wearing<br><b><br>Highlighted Ingredients: <br></b>- Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration.<br>- Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.<br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.<br><br><b>What Else Y",
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