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    "productName": "Color Me Brilliant™ Mushroom + Bamboo Color Protect Primer",
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          "title": "Color Me Brilliant™ Mushroom + Bamboo Color Protect Primer",
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    "longDescription": "<b>What it is: </b>A leave-in styling cream that prevents color fading with thermal protection up to 450°F.<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Shine<br>- Color Safe<br>- Color Fading<br><br><b>Key Benefits: <br></b>- Preserves hair color and reduces chemical damage by prolonging the time needed between color treatments<br>- Protects against heat up to up to 450°F<br>- Is clean, naturally derived, formulated 6-free™, and made with proprietary NOVA Complex® to fortify, nourish, and protect<br><br><b>Highlighted Ingredients:<br></b>- Turkey Tail Mushroom Extract and Bamboo Leaf Extract (Color Protection Complex): Protect hair against color fade due to frequent washing, heat styling, and environmental damage.<br>- Vitamin E: Softens hair, provides essential nutrients, and prevents breakage.<br>- Natural Oils (Flaxseed, Apricot, and Sunflower Oils): Enhance softness, shine, and vibrancy.<br><br><b>Ingredient Callouts:</b> This product is vegan, gluten-free, and cruelty-free.<br><br><b>What Else You Need to Know:</b> Prime, protect, and prolong your hair color with this leave-in styling primer. It shields hair from heat and environmental damage, decreasing the impact of color fade and allowing you to go longer between color treatments.<br><br><p><strong></strong><br>Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title=\"https://www.sephora.com/beauty/clean-planet-aware\" href=\"https://www.sephora.com/beauty/clean-planet-aware\">here</a>.</p>",
    "shortDescription": "<b>What it is: </b>A leave-in styling cream that prevents color fading with thermal protection up to 450°F.<br><br><b>Hair Texture:</b> Straight, Wavy, Curly, and Coily<br><br><b>Hair Type:</b> Fine, Medium, and Thick<br><br><b>Hair Concerns:<br></b>- Shine<br>- Color Safe<br>- Color Fading<br><br><b>Key Benefits: <br></b>- Preserves hair color and reduces chemical damage by prolonging the time needed between color treatments<br>- Protects against heat up to up to 450°F<br>- Is clean, naturally derived, formulated 6-free™, and made with proprietary NOVA Complex® to fortify, nourish, and protect<br><br><b>Highlighted Ingredients:<br></b>- Turkey Tail Mushroom Extract and Bamboo Leaf Extract (Color Protection Complex): Protect hair against color fade due to",
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