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    "productName": "Pro-Collagen Makeup Melting Cleansing Balm",
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          "title": "Pro-Collagen Makeup Melting Cleansing Balm",
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          "title": "Pro-Collagen Makeup Melting Cleansing Balm",
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    "longDescription": "<p><strong>What it is: </strong>A bestselling, three-in-one transformative balm that softens, nourishes, and removes makeup, daily grime, and impurities.</p><p><br></p><p><strong>Skin Type:</strong> Normal, Dry, Combination, and Oily</p><p><br></p><p><strong>Skincare Concerns:</strong> Dryness, Redness, and Dullness</p><p><br></p><p><strong>Formulation: </strong>Balm</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of phthalates and mineral oil.</p><p><br></p><p><strong>What Else You Need to Know:</strong> The rich balm melts into a luxurious oil when gently massaged into the skin, before transforming into a hydrating milk on contact with water. The unique formula effortlessly removes long-wear makeup, daily grime and surface pollutants, and deep cleanses and softens as a facial mask.</p><p><br></p><p><strong>Clinical Results:</strong> In a consumer perception study with 120 subjects:</p><p>- 97% agreed this product helped remove impurities without stripping skin of moisture</p><p><br></p><p>In an independent user trial, results based on 120 people over 2 weeks:</p><p>- 98% agreed this product quickly and easily removes makeup, daily grime, and visible pollutants</p><p>- 97% agreed Pro-Collagen Cleansing Balm left their skin feeling softened</p><p>- 92% agreed after using this product, they saw improved radiance</p><p><br></p><p><strong>Highlighted Ingredients: </strong></p><p>Original</p><p>Starflower Oil: The richest natural source of Omega-6 fatty acid Gamma-Linolenic Acid, helps smooth, soften, and nourish the skin. </p><p>Elderberry Oil: A natural antioxidant, rich in essential fatty acid that smooths skin without leaving a greasy feeling.</p><p>Optimega ™ Oil: A carefully balanced blend of pressed Wheatgerm and Oat oils helps reduce trans-epidermal water loss in the skin. </p><p><br></p><p>Naked</p><p>Elderberry Oil: A natural antioxidant, rich in fatty acids that smooths skin without leaving a greasy feeling. </p><p>Optimega ™ Oil: A carefully balanced blend of oils pressed in the UK: Wheatgerm and Oat, to help reduce trans-epidermal water loss in the skin. </p><p>Padina Pavonica: A moisture-boosting, brown macro-algae found on the Mediterranean coast is rich in polysaccharides that quenches the skin for a visibly radiant complexion. </p><p><br></p><p>Rose</p><p>English Rose Oleo Extract: A decadent extract that boasts skin-smoothing and hydration benefits from over 20 varieties of roses, hand harvested in the UK. </p><p>Elderberry Oil: Readily absorbed and rich in essential fatty acids and natural antioxidants, supporting the skin’s smoothness, without leaving a greasy feeling. </p><p>Padina Pavonica: A moisture-boosting, brown macro-algae found on the Mediterranean coast is rich in polysaccharides that quenches the skin for a visibly radiant complexion. </p><p><br></p><p>Green Fig</p><p >Starflower Oil: The richest natural source of Omega-6 fatty acid Gamma-Linolenic Acid, helps smooth, soften, and nourish the skin. </p><p >Optimega ™ Oil: A carefully balanced blend of oils pressed in the UK: Wheatgerm and Oat, to help reduce trans-epidermal water loss in the skin. </p><p>Padina Pavonica A moisture-boosting, brown macro-algae found on the Mediterranean coast is rich in polysaccharides that quenches the skin for a visibly radiant complexion. </p>",
    "shortDescription": "<p><strong>What it is: </strong>A bestselling, three-in-one transformative balm that softens, nourishes, and removes makeup, daily grime, and impurities.</p><p><br></p><p><strong>Skin Type:</strong> Normal, Dry, Combination, and Oily</p><p><br></p><p><strong>Skincare Concerns:</strong> Dryness, Redness, and Dullness</p><p><br></p><p><strong>Formulation: </strong>Balm</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Padina Pavonica: Algae found on the Mediterranean coast, supports hydration.</p><p>- Starflower Oil: Rich GLA source, promotes skin health by supporting its metabolism.</p><p>- Elderberry Oil: High in levels of fatty acids and micronutrients—a key to healthy skin.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of phthalates and mineral</p>",
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