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    "productName": "The Original 100% Pure Organic Moisturizing Argan Oil",
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    "longDescription": "<strong>What it is:  </strong>A sustainably sourced, multi-tasking oil that soaks in fast to visibly smooth wrinkles, nourish dry skin, and fortify skin's moisture barrier.<br><br><strong>Skin Type:</strong> Normal, Dry, Combination, and Oily <br><br><strong>Skincare Concerns:</strong> Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity <br><br><strong>Formulation:</strong> Oil<br><br><strong>Highlighted Ingredients:<br></strong>- 100% Pure Argan Oil: An abundant source of essential fatty acids, antioxidants, and vitamin E.<br><br><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and is fragrance-free. It is also gluten-free and cruelty-free.<br><br><strong>What Else You Need to Know:</strong> Sustainably sourced and completely traceable to a UNESCO-protected region of Morocco, Josie Maran’s organic Argan Oil is first cold-pressed–never heat treated–to ensure maximum potency. It’s lightweight and ideal for any skin type and for anywhere: skin, hair, and nails. Remember to refill your bottle.<br><br><strong>Clinical Results:</strong> In an independent clinical study with 30 participants after 4 weeks:<br >- Clinically proven to improve hydration, elasticity, smoothness, and improve the look of fine lines and coarse wrinkles<br><br>In a consumer perception survey of 45 people, after two weeks:<br>- 97% agreed this product was lightweight, breathable, and kept their skin feeling moisturized for 24 hours<br>- 91% agreed this is the fastest absorbing moisturizer they’ve ever used<p><strong></strong><br>Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title=\"https://www.sephora.com/beauty/clean-planet-aware\" href=\"https://www.sephora.com/beauty/clean-planet-aware\">here</a>.</p>",
    "shortDescription": "<strong>What it is:  </strong>A sustainably sourced, multi-tasking oil that soaks in fast to visibly smooth wrinkles, nourish dry skin, and fortify skin's moisture barrier.<br><br><strong>Skin Type:</strong> Normal, Dry, Combination, and Oily <br><br><strong>Skincare Concerns:</strong> Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity <br><br><strong>Formulation:</strong> Oil<br><br>",
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