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    "id": "P513724",
    "productName": "Turn Up the Base Full Beat Waterproof Liquid Foundation",
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          "alt": "Turn Up the Base Full Beat Waterproof Liquid Foundation",
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          "title": "Turn Up the Base Full Beat Waterproof Liquid Foundation",
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          "title": "Turn Up the Base Full Beat Waterproof Liquid Foundation",
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    "longDescription": "<p><strong>What it is: </strong>A long-wear, waterproof, sweatproof foundation formulated with only 16 ingredients that gives full coverage and maximum comfort to visibly blur and smooth without clogging pores.</p><p><br></p><p><strong>Coverage: </strong>Full</p><p><strong><br>Finish: </strong>Matte</p><p><strong><br>Formulation: </strong>Liquid</p><p><strong><br>Highlighted Ingredients: <br></strong>- Lauroyl Lysine: An amino acid that prevents makeup breakdown and provides water and sweat resistance.</p><p>- Alkane Complex: 100 percent plant-derived emollients replace silicone for a smooth feel.</p><p>- Rice Silk Powder: Blurs skin with a soft-focus effect.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.</p><p><br></p><p><strong>What Else You Need to Know:</strong> A full beat reimagined. Transform the complexion with weightless full coverage that looks as good as it feels. This foundation is formulated with amino acid lauryol lysine to prevent makeup breakdown while 100 percent plant-derived emollients replace silicone for a soft-matte finish that hugs skin all day. It is dermatologist-tested, non-comedogenic, and suitable for sensitive skin.</p><p><br></p><p><strong>Clinical Results:</strong> In a consumer perception study, 94% agreed:</p><p>- The foundation provides full coverage</p><p>- The foundation feels super comfortable to wear</p><p>- The foundation applies smoothly onto skin</p>",
    "shortDescription": "<b>What it is: </b>A long-wear, waterproof, sweatproof foundation formulated with only 16 ingredients that gives full coverage and maximum comfort to visibly blur and smooth without clogging pores.<br><br><b>Coverage: </b>Full <br><b><br>Finish: </b>Matte<br><b><br>Formulation: </b>Liquid <br><b><br>Highlighted Ingredients: <br></b>- Lauryl Lysine: An amino acid that prevents makeup breakdown and provides water and sweat resistance.<br>- Alkane Complex: 100 percent plant-derived emollients replace silicone for a smooth feel. <br>- Rice Silk Powder: Blurs skin with a soft-focus effect. <br><br><b>Ingredient Callouts:</b> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS",
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