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    "longDescription": "<p ><strong>What it is: </strong>A silicone-free, lightweight primer that reduces frizz, protects against up to 450 degrees Fahrenheit heat, and detangles all hair types.</p><p><br></p><p><strong>Hair Type:</strong> Fine, Medium, and Thick</p><p><br></p><p><strong>Hair Texture:</strong> Straight, Wavy, Curly, and Coily</p><p><br></p><p><strong>Hair Concerns: </strong></p><p>- Frizz</p><p>- Heat Protection</p><p>- Shine</p><p><br></p><p><strong>Key Benefits: <br></strong>- Protects Against Up to 450 Degrees Fahrenheit</p><p>- Reduces Frizz</p><p>- Reduces Blow-Dry Time</p><p><br></p><p><strong>Highlighted Ingredients:<br></strong>- Squalane: Helps prevent moisture loss while restoring suppleness.</p><p>- Sea Buckthorn: Superfruit loaded with vitamins C and A and Omega 7 to keep hair feeling healthy.</p><p><br></p><p><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, cruelty-free, and come in recyclable packaging.</p><p><br></p><p><strong>What Else You Need to Know:</strong> While silicones add shine and lock in moisture, amika knows they're not in everyone's hair routine. The Wizard Detangling Primer is now silicone-free and infused with squalane and sea buckthorn. This primer detangles all hair types, reduces frizz, cuts down blow-dry time, and heat protects up to 450 degrees Fahrenheit.<strong><br></strong></p><p><strong></strong><br>Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more <a title=\"https://www.sephora.com/beauty/clean-planet-aware\" href=\"https://www.sephora.com/beauty/clean-planet-aware\">here</a>.</p>",
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