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    "productName": "Major Moisture Smoothing and Hydrating Tinted Lip Balm with Vitamin E",
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    "longDescription": "<p><strong>What it is: </strong>A high-shine, sheer lip balm with a rich, cushiony texture and moisturizing ingredients that nourish lips for a softer, smoother pout.</p><p><strong>Formulation Type: </strong>Lip Balm & Treatment</p><p><br></p><p><strong>Benefits: </strong>Hydrating</p><p><strong>Highlighted Ingredients: </strong>- Peptides: Stimulate collagen production for visibly plumped, contoured, and volumized lips.</p><p>- Bakuchiol: Improves pigmentation to smooth and soften lips.</p><p>- Blend of Sweet Almond Oil and Coconut Oil: Intensely moisturizes lips.</p><p><br></p><p style=\"margin-bottom:0in;\"><strong>Ingredient Callouts:</strong> Free of parabens, formaldehydes, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. This product is also vegan.</p><p><br></p><p><strong>What Else You Need to Know:</strong> Sheer shades pair with plumping peptides and bakuchiol for softer, smoother, luxurious lips. The coveted, cushiony texture feels rich but never heavy, which makes it comfortable and wearable for any occasion. The mask-like feel meets a gloss-like finish, elevated by custom gourmand flavors.</p>",
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